This trailer is for the film IT.
I would say this trailer is mainly aimed for boys and girl teenagers because most horrors are a 15 and the target audience would be attracted to the younger audience because of the age rating. But also teenagers are mostly going to watch horrors because they want to be frightened as so they wouldn't want to see it again.
There is many reasons why teenagers would watch this type of film and it starts off with Mise en Scene. At the start of the scene we can see a teenage boy making a paper boat for his little brother, with the audience seeing this they are getting a first look of the first two characters of the trailer. The boys are wearing old fashion clothing because the film is set around the 1980's as back then the fashion wasn't like what it is now in 2017. 25 seconds in the trailer and we can see that the younger boy, George is wearing a bright yellow rain coat. This is effective because it is making the audience focus on what George is wearing and that he stands out in the rain which intentionally makes us think what could happen in the next few seconds because this scene is now focused on George because of the yellow rain coat. George then runs into a post, making him fall over and loosing his paper boat as it is flowing down the road because of the wind and rain also this is when George sees the antagonist of the film which is effective because the audience are getting a first glimpse of IT. It then moves on to a group of teenage boys on their bikes and we are also seeing what type of clothes they are wearing which is old fashion casual clothing because of what the fashion was like in the 1980's but also because teenager boys stereotypical wear causal clothing and don't normally care what they look like unless the want to look "cool" or "trendy". Its 52 seconds into the trailer and the audience now know what most of the characters looks like which is good because this makes the audience engage more as they know what they seeing when they see the film in cinemas. 49 seconds into the trailer and we are seeing the first glimpse of the location of wear the film is being filmed but also were the characters are living. Now it looks very family friendly were the characters are living, because there is a school which shows that children must live in this area, can also see a few houses that families must live in and parks for children to go play in. This is effective because the audience now know what type of area they live in. I also forgot to mention at 42 seconds we see a brief second of the antagonist known as IT and what we can just see of him is his white pale face which is really effective because this then gets the audience engaged into the film because they want to see more of IT and that is what the first 52 seconds of the trailer has done, it has got the audience engage more because of the way they have made the trailer.
There is then sound in the trailer which makes it more effective because without the sound, the trailer would be very boring. At the start of the trailer the sound is very tense, a piano is being played in the background which is non-diegetic sound, this is being played when Billy is making the paper boat for George.This is effective because with the piano playing at this certain scene this is making the audience think that something exciting and scary is going to happen. The sound then starts to pick up when George is outside in the rain and it is thundering and lightening which is diegetic sound because George can hear what is outside. With both of these sounds, it makes the first 24 seconds tense and engaging for the audience because they want to know what is going to happen when George is running down the road with this paper boat. At 25 seconds both non-diegetic and diegetic sound come to a stop because George has ran into a post causing him to fall over on the road. The non-diegetic sound then comes back when George is sitting up and the paper boat is flowing away from him, the sound is dark and tense making the audience think something bad may happen because of the way the sound is being used in the trailer. George is then running to catch up with the paper boat and we then see the paper boat go down a drain and hearing George shout "Nooo", his voice then fades in with the non-diegetic sound, making the trailer appeal to the audience when they are watching the trailer. Once the paper boat is down the drain, the tense music comes to a stop because George is looking down the drain. As the non-diegetic sound has stopped, we are now hearing more of the rain, telling the audience that it is raining outside but also making the trailer more effective. As George is looking down the drain trying to look for his paper boat, the camera is zooming into the drain and at this point there is no sound happening which is making it very tense as the audience feel like something may jump out, this also gets the audience more engaged into the film. Throughout the whole trailer the music is very tense because there is so much happening in different scenes, for example when the red balloon appears in the library the music is quiet but tense and it then moves onto a different scene, hearing a child speaking "We all float down here" this is suggesting it could be Georgie speaking because he was the last child being kidnapped. The tempo of the music then starts to rise when the group of friends are going down into the sewers and the tempo goes up and down throughout the trailer making the audience have feel excited but also their adrenaline is hyping up because of the sound being used which is non-digetic because the audience can not hear this type of music being played. At the end of the trailer Bill is down in the basement and can see his little brother Georgie and Georgie is speaking to Bill, saying "Bill if you come down, you'll float to" he then keeps repeating it and ends up shouting it and this is when IT appears from the water and runs towards Bill, with the tempo of the music being tense because it will make the audience feel off edge.
In the trailer, many camera shots and angles are being used, so that it will make the trailer effective and more exciting for the audience when they watch it, but also so that if one camera shot was used for the whole trailer, people would lose interest and wouldn't end up seeing the film in cinema. The first three seconds of the trailer there is a close up of Bill folding a piece of paper to make it into a boat for Georgie, this camera shot is effective because we are seeing what Bill is making but also the boat is a prop which is important for the first part of the film. 12 seconds into the trailer and there is a two person shot being used, this is effective because this is now the first time the audience are seeing the two main characters of the film, Georgie and Bill who both are brothers in this film. In this shot we can also see what the characters look like by what they are wearing and we can tell who is Bill and who is Georgie. There is then a high angle of Georgie in the rain running after the paper boat which is floating along the water on the road. This is effective because the audience are seeing a little bit of the location of where Georige is running which seems to be down a road he lives in. A medium shot is being used when there is a boy in the library, this shot is effective because the audience are seeing a different location but also the red balloon is floating along the room which is effective because the balloon is a big part of the film. This shot will make the audience engage more because there is a random balloon in the room and this will make the audience feel curious. Another close up is being used in the trailer when the group of friends are looking through photos and map to figure where IT lives, while this is happening the protector flicks through the photos and while this is happening the camera is using a close up because the women in the picture is starting to change into IT, which is effective because this is very tense and spooky for the audience to watch.
Editing in the trailer is being used because that's how it is made into a trailer because if it wasn't edited, it would make the audience feel confused and it wouldn't look like a trailer. At the start of the trailer editing is being used which is the cutting tool, first we can see Billy folding the boat together and then it cuts to Warner Bros Pictures which is effective for the audience because they are now knowing who distributed the film. After this being shown it is then cut back to Billy finishing off making the boat for Georgie. A black screen is part of editing and this is being used when Georgie meets IT for the first time, the black screen then gets put into place and then text comes up saying "From Stephen King's Terrifying Novel" which is effective because many people in the audience might not know about this and this is also advertising Stephen King's novel for the audience. Fast pace editing is used in the trailer when it goes through the different scenes, this is effective because it is giving a tease to the audience of what scenes are included, but also by using the fast pace, the audience are going to engage more because they want to see more of the film.
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